01 · Day 1–2
Brief and strategy
Audience, objective, platform, budget and media-plan alignment. We ask the questions the brief does not answer.
Ad films and commercials
Ad films built to move product.
Full-stack commercial production, from concept to final cut, TV to Instagram, launch film to performance creative. One brief. Every platform. No compromise on craft.
- 21 daysbrief to master
- One shootevery platform cut
- Pan-Indiaand international
Selected ad films
Recent campaigns.
Brand films for the big screen and scroll-stopping verticals for the feed, often from the same shoot.
Ad formats we produce
Every format. Every platform.
From a 6-second bumper to a 3-minute brand film, we produce for the format the media plan demands, not the one that is easiest to shoot.
TV commercials
Broadcast-grade spots for TV channels, OTT pre-rolls and cinema screens. Shot for the big screen, delivered to spec.
- TV
- OTT
- Cinema
- YouTube
How we produce your ad
Brief to broadcast in 21 days.
Six phases, one production team, no handoffs. Every stage is tracked and shared, so you are never waiting for an update.
02 · Day 2–5
Concept and script
Two or three creative directions, script, storyboard and a reference moodboard, approved by you before the shoot.
03 · Day 5–8
Pre-production
Casting, location recce, permissions, wardrobe, equipment checklist and crew briefing.
04 · Day 8–10
Shoot
On-set production with director, DOP, sound recordist and art department. 4K capture in log.
05 · Day 10–18
Post-production
Edit, colour grade in DaVinci Resolve, sound design, VFX, motion graphics and music licensing.
06 · Day 18–21
Delivery
Master file, platform-specific cuts, thumbnails and usage-rights documentation. You own everything.
Rush delivery: a two-week turnaround is available for digital-only projects, with a surcharge. Every project is scoped individually.
Why brands choose Eknetra
We don’t just shoot ads. We sell products.
Every frame is planned around what the ad has to do in the media plan, then crafted to look like cinema.
01
Performance-first thinking
We ask what the ad needs to do before we ask what it should look like: hook rate, click-through, completion.
- A first-three-second hook in every script
- Platform pacing and aspect ratio planned from the shot list
- Performance data fed back into the next cut
02
Platform-native delivery
One shoot, many outputs: 16:9 master, 9:16 reels, 1:1 feed, 4:5 story and 6-second bumpers, re-edited for each format, not just resized.
- Vertical content recomposed, not cropped
- Subtitles for silent viewing
- Thumbnail frames picked at delivery
03
In-house post-production
Colour in DaVinci Resolve, sound design, VFX and motion graphics under one roof, through our Craft suite.
- One post supervisor per project
- Music licensing handled for you
- Revisions within the agreed scope included
04
Speed without compromise
A standard three-week turnaround from approved brief to master, with a two-week rush for digital-only work.
- Cinema cameras and lenses from our Equip floor
- One project lead from brief to delivery
- Daily production updates
Industries we make ads for
- D2C and e-commerce
- FMCG
- Real estate
- EdTech
- Fintech
- Healthcare
- Automotive
- Hospitality
- Fashion and lifestyle
- Food and beverage
- B2B and SaaS
- Government and PSU
- Insurance and NBFC
- Consumer electronics
- Jewellery and luxury
- Sports and fitness
- Agriculture
- Travel and tourism
- NGO and social impact
- Media and entertainment
- Infrastructure
Industry-agnostic by design: the crew adapts to any product, category or compliance need. Our deepest experience is in D2C and FMCG, where our films run as paid media across Meta, YouTube and OTT.
Start your ad film
Ready to make your next bestseller?
Send us a one-line brief: product, platform and deadline. We come back with a concept direction, a timeline and a quote within 48 hours.
Already shot it?CraftEdit, colour, sound and motion for your footage.→
More than adsCreateDocumentaries, short films, music videos and events.→
Ad film FAQ
Common questions.
What brands usually ask before commissioning an ad film, from budget to delivery.
How much does an ad film cost in India?
It depends on scope. A digital-first ad for social media typically starts at ₹1.5–3 lakh for a single shoot day and a 30–60 second cut. A brand campaign with 2–3 shoot days, pre-production and multi-platform delivery usually falls between ₹4 and 10 lakh. A broadcast-grade TVC with VFX and multiple locations can exceed ₹12 lakh. Every project is quoted individually within 48 hours of your brief.
What is the turnaround time for a TV commercial?
Our standard turnaround is 21 days from approved brief to final delivery, covering concept, script, pre-production, shoot, post-production and all platform cuts. For digital-only projects a two-week rush is available with a surcharge. The clock starts when the script and storyboard are approved.
Do you handle casting and talent?
Yes. We coordinate casting from our talent network, run auditions and clear usage rights. You can also bring your own talent. We work with professional actors, models and real customers, depending on the creative, and document all talent usage rights at delivery.
Can you make ads specifically for Instagram Reels or YouTube Shorts?
Yes. We produce platform-native vertical content (9:16) for Instagram Reels and YouTube Shorts, not cropped versions of a horizontal master. When possible we shoot 16:9 and 9:16 coverage together, so one shoot day gives you content for both TV and social.
What is included in the deliverables?
A final master file (ProRes or H.264), platform-specific cuts such as 16:9, 9:16, 1:1, 4:5 and a 6-second bumper, a subtitled version, three thumbnail options and a usage-rights document. Raw footage handover can be added on request.
Do you work with advertising agencies?
Yes. We work with brands directly and with agencies. For agency partners we act as a pure production house: the agency brings the concept and script, and we run the shoot and post-production. Agency POs are accepted.