Television Commercials (TVCs)
Broadcast-grade spots produced for TV channels, OTT pre-rolls, and cinema screens. Shot for the big screen, delivered to spec.
Full-stack commercial video production — concept to final cut, TV to Instagram, product launch to performance creative. One brief. Every platform. Zero compromise on craft.
/ Selected ad films
/ Ad formats we produce
From a 6-second bumper to a 3-minute brand film — we produce for the format the media plan demands, not the format that's easiest to shoot.
Broadcast-grade spots produced for TV channels, OTT pre-rolls, and cinema screens. Shot for the big screen, delivered to spec.
Thumb-stopping creatives engineered for Meta, YouTube, and Google Display — optimised for hook rate, CTR, and completion.
Hero videos for product drops, e-commerce listing pages, D2C landing pages, and retail launch campaigns.
9:16 vertical content built for the scroll — produced with platform-native pacing, on-screen text, and first-frame hooks.
Scripted-but-authentic creator-style ads designed for trust and conversion — without the inconsistency of real UGC.
6-second bumpers, 15-second non-skippables, and YouTube TrueView ads — punchy, brand-safe, and platform-compliant.
/ Industries served
One production team. Every sector. Eknetra has produced commercial video for brands across twelve industry verticals.
Eknetra is industry-agnostic by design — our crew adapts to any product, category, or compliance requirement. That said, our deepest vertical experience is in D2C and FMCG, where we've produced over 60 ad films that ran as paid media across Meta, YouTube, and OTT platforms.
/ How we produce your ad
Six phases. One production team. No handoffs. Every stage tracked and communicated — you're never waiting for an update.
Audience, objective, platform, budget, and media-plan alignment. We ask the questions the brief doesn't answer.
Day 1–22–3 creative directions, script, storyboard, and reference moodboard — client approval before shoot.
Day 2–5Casting, location recce, permits, wardrobe, equipment checklist, and crew briefing.
Day 5–8On-set production with director, DOP, sound recordist, and art department. 4K capture, LOG format.
Day 8–10Edit, colour grade (DaVinci Resolve), sound design, VFX, motion graphics, and music licensing.
Day 10–18Master file + platform-specific cuts + thumbnails + usage rights documentation. You own everything.
Day 18–21/ Why us
We don't make pretty ads. Every frame is engineered for the media plan — hook rate, CTR, completion rate. We ask what the ad needs to do before we ask what it should look like.
One shoot. Multiple outputs. 16:9 master, 9:16 Reels, 1:1 feed, 4:5 story, 6-sec bumper — all re-edited for their format, not just resized. Vertical content is re-composed, not cropped.
Colour grading on DaVinci Resolve, sound design, VFX, and motion graphics — all under one roof. No freelancer briefings, no external delays, no revision games with three different vendors.
Standard 3-week turnaround from approved brief to delivered master. Rush available (2 weeks, digital-only) with a surcharge. We don't cut corners on capture quality to hit a deadline.
/ Investment
Every quote is custom. Here's a starting reference — scope, location, cast, and turnaround all affect the final number.
⚠ All pricing below is indicative and hypothetical — for reference only
Prices are indicative and hypothetical — final quote depends on shoot days, location, cast, VFX scope, and turnaround.
All projects are quoted individually. Send us a brief and we'll respond within 48 hours.
/ Ad film FAQ
Everything you need to know before commissioning an ad film — from budget to delivery.
Ad film production costs in India range widely based on scope. A digital-first ad film for social media typically starts at ₹1.5–3 lakh for a single shoot day and 30–60 second cut. A full brand campaign with 2–3 shoot days, pre-production, and multi-platform delivery falls in the ₹4–10 lakh range. A broadcast-grade TVC with high production values, VFX, and multi-location shoots can exceed ₹12 lakh. Every project is quoted individually — send us a brief and we'll respond within 48 hours.
Our standard turnaround is 21 days from approved brief to final delivery — covering concept, script, pre-production, shoot, post-production, and all platform cuts. For digital-only projects (no TV delivery), we offer a 2-week rush option with a surcharge. The timeline begins from the day the client approves the script and storyboard — script approval is the critical path item most teams underestimate.
Yes. We handle casting coordination for all Brand Campaign and Premium TVC projects — this includes sourcing from our talent network, audition coordination, and usage rights clearance. For Digital Starter projects, you can provide your own talent or we can cast within the budget. We work with professional actors, models, and real-customer testimonial subjects depending on the creative direction. All talent usage rights are documented at delivery.
Absolutely. We produce platform-native vertical content (9:16) designed specifically for Instagram Reels, YouTube Shorts, and TikTok — not simply cropped versions of a horizontal master. Vertical content requires different framing, pacing, and text placement from the ground up. We shoot both 16:9 and 9:16 coverage simultaneously when possible, so one shoot day produces content ready for both TV and social without compromise on either format.
Standard deliverables include: final master file (ProRes or H.264, as specified), platform-specific cuts (16:9, 9:16, 1:1, 4:5, 6-sec bumper — quantity depends on tier), subtitled version, thumbnail frames (3 options), and a usage rights document confirming ownership of the final edit. Premium TVC projects also include raw footage handover. Music licensing documentation is provided separately where applicable.
Yes. We work with both direct brands and advertising agencies. For agency partners, we function as a pure production house — you bring the concept and script, we execute the shoot and post. We're comfortable working within an agency's existing creative direction without inserting our own. Agency POs are accepted, and we maintain clear separation of creative ownership. If you're an agency looking for a production partner in Delhi NCR, get in touch.
/ Start your project
Send us a one-line brief — product, platform, and deadline. We'll come back with a quote, a concept direction, and a timeline within 48 hours.
Start Your Ad Film →/ Start a Project
Tell us a little about the project. We reply within one working day.
Your brief is with our production desk — expect a call-back within one working day.